NEW YORK, May 21, 2025—AI Digital, the leading end-to-end programmatic consultancy, today unveiled AI Digital Labs, a hands-on transformation practice helping clients turn AI ambition into action. To lead this effort, AI Digital has named David Mainiero its first Chief AI Officer.
As AI adoption accelerates across advertising, marketers face mounting pressure to deliver clear, measurable outcomes. AI Digital has long helped clients meet that challenge through holistic, platform-agnostic solutions and its “Open Garden” framework. The rollout of AI Digital Labs builds on the momentum of Elevate, its flagship AI-powered marketing intelligence platform, and marks a deeper investment in practical, end-to-end enablement. More than just access to tools, AI Digital Labs delivers workflow-ready AI to help advertisers outpace disruption and execute with urgency.
“The industry doesn’t need another slide-deck on AI–it needs partners who can build, ship, and scale real solutions now,” said Stephen Magli, CEO at AI Digital. “With AI Digital Labs, we’re reinforcing our promise to drive business-critical results for our clients. David’s leadership and vision make that promise even stronger.”
David Mainiero brings a rare blend of enterprise-scale AI transformation and hands-on growth-stage leadership. He led AI enablement at Factor, building AI-powered service lines from the ground up and helping Fortune 100 clients operationalize AI at scale. He also co-founded InGenius Prep, a global education consultancy scaled from startup to category leader. With deepexperience in high-growth sectors requiring nuanced domain expertise, David has consistently operated at the intersection of strategy, technology, and execution. At AI Digital, David will serve as both external evangelist and internal strategist, advancing AI Digital’s capabilities across three key fronts:
- Client enablement: Through AI Digital Labs, Mainiero will embed AI directly into client operating models by deploying bespoke agents and tooling and offer comprehensive transformation support through executive workshops and targeted upskilling and training programs.
- Thought leadership & innovation hub: David will champion industry education and thought leadership, launching an AI content series, executive workshops, and strategic partnerships that drive AI fluency across the ecosystem. A key initiative will be formally certifying teams in the practical application of the company’s "Elevated Intelligence" methodology, tailored to real-world workflows and challenges.
- Product innovation: He will co-lead the development of Elevate, AI Digital's proprietary intelligence platform, expanding it from optimizer to strategic engine with real-time insights, predictive planning, and transparent AI recommendations.
“What drew me to AI Digital is the rare opportunity to build the future of media with a team that moves fast, thinks boldly, and delivers real impact,” said David Mainiero, Chief AI Officer at AI Digital. “AI is a new way of working, thinking, and creating. Our job is to embed that mindset across everything we do, from how we plan campaigns to how we design tools like Elevate, our AI-powered marketing intelligence engine. AI Digital is already at the forefront; now, we’re here to define what comes next.”
With the debut of AI Digital Labs and the appointment of Mainiero, AI Digital reinforces its position as a true AI-first, end-to-end programmatic consultancy, calibrating the right blend of cutting-edge technology, niche expertise, and practical outcome-orientation needed to make AI truly work for its clients. As agencies and advertisers demand more than experimentation, AI Digital Labs embodies the company’s vision for AI-powered, human-driven advertising, providing the guidance, tools, and executional confidence to turn AI into a lasting business advantage.
About AI Digital
Founded in 2018, AI Digital is a leading end-to-end programmatic consultancy with over 300 strategists working globally. The company partners with all major advertising platforms across 15+ DSPs, including Amazon, Google, and The Trade Desk. AI Digital's technology-agnostic approach provides clients access to inventory across all media channels while analyzing consumer data for precision targeting. The proprietary Elevate platform connects data, platforms, and inventory for transparent, measurable advertising solutions. By combining strategy, technology, and insights, AI Digital drives measurable business outcomes for mid-size agencies and brands. For more information, visit www.aidigital.com or contact pr@aidigital.com.
For more information, contact:
Tatev Malkhasyan
Marketing Director
pr@aidigital.com
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