AI DIGITAL BLOG

Digital knowledge to improve marketing accountability for all marketers

Programmatic

19 min

AI in DSPs: How demand-side platforms use artificial intelligence to optimize advertising

Tatev Malkhasyan

September 26, 2025

Programmatic

27 min

Programmatic advertising: What it is, how it works, and why it matters in 2026

Mary Gabrielyan

September 22, 2025

Programmatic

21 min

Programmatic Video Advertising Explained: Smarter Campaigns for the Streaming Era

Sarah Moss

September 18, 2025

TV & Streaming

21 min

TV Media Buying in 2025–2026: Definition, Process, Costs, and Winning Strategies

Mary Gabrielyan

September 12, 2025

TV & Streaming

12 min

10+ OTT Advertising Strategies That Drive Real Results

Mary Gabrielyan

September 10, 2025

TV & Streaming

13 min

CTV vs linear TV: Key differences, benefits, and how to choose the right channel for your campaign

Sarah Moss

September 9, 2025

Thought Leadership

8 min

Fragmentation Accelerates: Why Prebid’s Update Matters More Than You Think

Mary Gabrielyan

September 9, 2025

TV & Streaming

11 min

Connected TV statistics: Key trends, audience insights, and advertising opportunities

Sarah Moss

September 5, 2025

AI DIGITAL BLOG

AI in DSPs: How demand-side platforms use artificial intelligence to optimize advertising

Programmatic advertising: What it is, how it works, and why it matters in 2026

Programmatic Video Advertising Explained: Smarter Campaigns for the Streaming Era

TV Media Buying in 2025–2026: Definition, Process, Costs, and Winning Strategies

10+ OTT Advertising Strategies That Drive Real Results

CTV vs linear TV: Key differences, benefits, and how to choose the right channel for your campaign

Fragmentation Accelerates: Why Prebid’s Update Matters More Than You Think

Connected TV statistics: Key trends, audience insights, and advertising opportunities

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