AI DIGITAL BLOG

OTT vs CTV: Key Differences, Similarities, and What They Mean for Your Marketing Strategy in 2025

What Is Television Advertising? Key Benefits and Disadvantages in 2025

Connected TV (CTV) Advertising: What It Is, How It Works, and Why It Matters

The Rise of AI in TV Advertising: How Agencies Can Win the Next Frontier

Building a culture worth certifying: Reflections on our Great Place to Work® journey

AI Digital Earns Great Place to Work® Certification, Recognizing Exceptional Employee Experience and Culture Excellence

How AI Digital Became the Transparency Leader of Programmatic Advertising

How to Evaluate Your SSPs in 2025: What Agencies Need to Know

The programmatic advertising ecosystem has reached a breaking point. While agencies continue to chase scale through legacy Supply Side Platform (SSP) relationships, the harsh reality is that more access no longer equals better outcomes.