What actually matters next

in Advertising

From AI-driven planning to the growing importance of trust and premium inventory, the rules of media are being rewritten. 

The Media Trends 2026 Report breaks down what’s changing and what’s becoming non-negotiable.

Get your 2026 media trends report now

we’ve just
sent your
report

Check your inbox.
‍If you don’t see it, have a quick look in your spam folder.

What’s Inside the Report?

The three power players now controlling visibility, trust, and impact

Hard-hitting data exposing how fast consumer behavior is shifting

Battle-tested frameworks to escape short-term optimization traps

Proven tactics for winning in AI search, CTV, retail media, and premium environments

We’ve spent years optimizing media for efficiency. Now the industry is being forced to ask harder questions about quality, trust, and accountability. In 2026, those answers will matter more than any short-term performance gain.

Mary Gabrielyan,
CSO