resources

Case Studies

Driving Tier 2 Auto eCPMs Down 79% Below Market Rate

How Smart Supply helped Tier 2 auto brands qualify supply and audiences pre-bid, delivering DMA-level efficiency across CTV, OLV, and Display.

Managed Service

How AI Digital Outperformed an Incumbent Partner by 3× in Enterprise ABM

A head-to-head test that proved how superior audience modeling, contextual strategy, and creative power can drive B2B pipeline growth.

Driving 74% Higher CTR in Programmatic Video at Maximized Scale

How Smart Supply partnered with OpenX to help a leading technology brand achieve maximum scale and set a new programmatic efficiency benchmark.

+19% Video Completion With Smart Supply And Index Marketplaces

How Smart Supply helped an entertainment brand cut CPCV and boost video performance before the bid was even placed.

Driving 50%+ CPA Reduction with Smart Supply and PubMatic

How supply-side intelligence and premium supply transformed performance for a leading insurance brand.

Inside the ideas, technologies, and leaders shaping the future of AI-powered digital advertising.