Live Sports Advertising
capability challenge
Live sports delivers rare, high-attention moments, but inventory is fragmented across broadcasters, platforms, and buying systems. We simplify access to premium live sports while giving brands the flexibility, control, and verification needed to make every impression count.
how we help
three core benefits
01
High-Attention Reach
Reach fans during live moments when attention and engagement are at their highest.
02
Flexible Access at Scale
Connect with audiences across leagues, platforms, and premium streaming inventory.
03
Proof Beyond Delivery
Verify live placements and connect exposure to reach, attention, brand lift, and conversion.
relevant capabilities
Whistle-to-Whistle CTV
100% live, in-game CTV inventory built for maximum attention.
Full Fan Connection
Combine live and shoulder content to extend reach across the full fan journey.
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Major League Access
Reach audiences across NFL, NBA, NHL, NASCAR, tennis, golf, and other major events.
Cross-Platform Buying
Access live sports inventory across major DSPs and SSPs without walled-garden lock-in.
Game-Level Verification
Confirm that ads ran during the intended live event with our Match Back methodology.
Live Sports Creative
Build and adapt video, interactive, social, and CTV creative for fast-moving sports moments.
Beyond the Final Whistle
Live and shoulder content across the fan journey.
Built for Speed
Fast-turn creative for live sports moments.
Game-Level Verification
Confirm exactly which game your ad ran in.
100% Live, In-Game
Premium CTV inventory inside live games.
