Resources & Insights | AI Digital

resources

All Resources

Metrics & Analytics

What Is Cross-Channel Attribution

How cross-channel attribution connects customer journeys, improves marketing ROI, compares with other measurement methods, and helps optimize campaigns across every channel.

August 18, 2026

Building Teams That Last with Sofia Mishina

Driving 50%+ CPA Reduction with Smart Supply and PubMatic

How supply-side intelligence and premium supply transformed performance for a leading insurance brand.

The State of Media

The trends, technologies, and market shifts redefining planning, buying, measurement, and media investment.

Blog

Metrics & Analytics

What Is Cross-Channel Attribution

How cross-channel attribution connects customer journeys, improves marketing ROI, compares with other measurement methods, and helps optimize campaigns across every channel.

August 18, 2026

Thought Leadership

Capital and Creativity — The Institutional Trends of Cannes Lions 2026

August 18, 2026

Thought Leadership

The Economics of Attention — Managing Creative Decay During Seasonal Migrations

August 18, 2026

Programmatic vs Direct Advertising: Key Differences, Benefits, and Trade-Offs

August 17, 2026

News & PR

Thought Leadership

Practical Ways For Professionals To Develop A More Optimistic Mindset

This is some text inside of a div block.

Thought Leadership

How To Build AI Tools That Are Useful, Intuitive And Trusted

This is some text inside of a div block.

Press Release

AI Digital Launches AI Creative Studio, Closing the Creative Gap in Programmatic Advertising

This is some text inside of a div block.

Case Studies

+19% Video Completion With Smart Supply And Index Marketplaces

How Smart Supply helped an entertainment brand cut CPCV and boost video performance before the bid was even placed.

Driving 74% Higher CTR in Programmatic Video at Maximized Scale

How Smart Supply partnered with OpenX to help a leading technology brand achieve maximum scale and set a new programmatic efficiency benchmark.

Managed Service

How AI Digital Outperformed an Incumbent Partner by 3× in Enterprise ABM

A head-to-head test that proved how superior audience modeling, contextual strategy, and creative power can drive B2B pipeline growth.

Driving Tier 2 Auto eCPMs Down 79% Below Market Rate

How Smart Supply helped Tier 2 auto brands qualify supply and audiences pre-bid delivering DMA-level efficiency across CTV, OLV, and Display.

INSIDE AI DIGITAL: the podcast

Webinar

AI

Building Teams That Last with Sofia Mishina

Episode

11

Webinar

Media Strategy

Bringing Transparency to CTV with Peer39

Episode

10

Webinar

AI

The Human Side of AI with Kristen Oliver

Episode

9

white papers & Research

The State of Media

The trends, technologies, and market shifts redefining planning, buying, measurement, and media investment.

The Future of Supply

Discover why supply intelligence is becoming one of the biggest competitive advantages in programmatic advertising.

Who's Winning The AI Race?

Explore the three stages of AI maturity, and what separates leaders from organizations still experimenting.

Three newsletters keeping you sharp on AI, advertising, and what's actually moving the industry.

Discover newsletters