The AI superagent in Elevate

Meet Ellie

One conversation that carries a campaign end to end. Research, audiences, media plan, performance. Ellie does the heavy lifting, your team reviews and launches.

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Hey, Ellie
Ellie
Thinking...
Ellie

Got a question?

We're launching a trail running shoe in March. $150K, three weeks, US-wide. Can we see a media plan by Friday?
Yes. I'd treat this as a full-funnel launch: fast national reach first, then enough weight behind high-intent trail and running shoppers so the $150K isn't spread across too many niche tactics.
Open Media Plan

Tell Ellie.

Here's the brief for the trail shoe launch. Can you build the media plan?
On it. One flag first: 3 weeks is tight for national reach at this budget.
Good catch. Let's focus on the West Coast instead.
trail-shoe-brief.pdf

One chat.
The whole context.

Plan rebuilt for the West Coast. Your main competitor owns CTV there, so I leaned into social and online video.
Perfect. Turn it into a deck and submit it for review.
Submitted. Once the AI Digital team has it live, ask me how it's performing.
deck.ppt

From question
to decision.

Ellie is the AI superagent inside Elevate. Behind one conversation it coordinates specialist agents for research, audiences, media planning and campaign analysis, and carries the context from step to step. Nothing gets retyped, nothing gets lost between tools. Ellie recommends; your team approves, and AI Digital's team launches.

Ask about a market, a category or a trend to get a grounded brief.
Ask about a market...

Research

Ellie pulls market context and AI Digital benchmarks into the conversation, so the strategy starts from what the data says, not from a blank page.

Name a competitor to see where they spend and where they don't.
Enter a competitor...

Competitors

Channels, creative, inventory and more. Ellie maps the competitive landscape and points at the gaps your plan can take advantage of.

Describe an audience, and we'll find the segments to target it.
Describe audience...

Audiences

Ellie turns a plain description into targetable segments with reach for each, and keeps them in context for the plan that follows.

Ask who your best customer is to get a persona you can plan against.
Describe your customer...

Personas

Built from the brief and tied to targetable segments, each persona explains who the audience is, what drives them and how to reach them.

Share budget, dates and goal to get a channel plan with the reasoning.
Enter campaign brief...

Planning

Give Ellie your budget, flight and goals to get a full media plan. Channels, allocation and forecast come with a rationale, and the plan rebuilds instantly when anything changes.

Ask what a plan will deliver before a dollar is spent.
Ask about forecast...

Forecasting

Ellie projects spend, impressions, clicks and conversions from historical performance and available inventory, and shows scenarios side by side so you can compare before you commit.

Pick a campaign to check pacing and delivery at a glance.
Enter campaign...

Monitoring

Across every connected campaign, Ellie flags over and under pacing, delivery gaps and tactics that need attention, and suggests how to get them back on track.

Ask what's driving your results to get insights and clear next steps.
Ask about your campaign...

Insights

Ellie breaks performance down by channel, tactic and creative, explains what's likely behind the numbers and recommends where the team should look next.

Ask for a deck or a report and get one built from the chat.
Ask for a deck...

Reporting

Plans, insights and recommendations become client-ready decks and reports, with the rationale carried straight from the conversation that produced them.

Previous
1
/
9
Next
Without Ellie
Eleven tabs
and a deadline
Research in one tool, planning in another, results in a third.
Every handover means retyping context someone already found.
A budget change means rebuilding the sheet, then the deck.
The reason behind a choice lives in someone’s head.
4 days
to the first plan the client actually sees
With Ellie
One chat,
One context
Research, planning and analysis share one conversation.
Change the budget and the plan rebuilds in the same turn.
Every recommendation comes with the reasoning under it.
The deck comes out of the chat that produced it.
30 min
to the same plan, with every number traceable
Media planning

From brief to plan in one chat

Share your brief and Ellie builds a full media plan right in the conversation. Every tactic comes with a reason. Change the budget, location or dates, and the plan updates instantly.

Ellie chat: submitting a media briefEllie chat: suggested audiences for the media planEllie chat: finished media plan
1/3 • Submit your brief
2/3 • Review suggested audience
3/3 • Get your media plan
Budget allocation

An extra $100K. Where should it go?

A team makes the playoffs and unlocks $100K to sell out the venue. Ellie weighs the current SEM and Meta mix against adding programmatic, models the scenarios and recommends a split with the reasoning.

Ellie chat: sharing a budget goalEllie chat: comparing budget scenariosEllie chat: recommended budget split
1/3 • Share the goal
2/3 • Compare scenarios
3/3 • Get the recommendation
Campaign monitoring

Twenty campaigns, one pacing check

An agency runs 20+ dealership campaigns, each in its own market. One question to Ellie flags what's over or under pacing, explains the likely cause and packages the fixes into a client-ready report.

Ellie chat: asking for a pacing checkEllie chat: pacing flags per campaignEllie chat: recommended actions and client report
1/3 • Ask for a pacing check
2/3 • See what's driving it
3/3 • Get the client report
Audience strategy

Find more of your best customers

Tell Ellie who buys from you, and it builds personas, finds adjacent segments worth testing and turns them into a cross-channel targeting plan the media plan can pick up.

Ellie chat: describing the customerEllie chat: personas and segmentsEllie chat: cross-channel targeting plan
1/3 • Describe your customer
2/3 • Review personas and segments
3/3 • Get the targeting plan

FAQ

Does Ellie launch campaigns?
No. Ellie researches, plans, analyzes and prepares deliverables. The plan goes to your strategist for sign-off, and AI Digital's managed service team launches it. Ellie never changes a live campaign, traffic creative or touches your ad accounts.

Meet the rest of Elevate

The intelligence behind every answer Ellie gives.

Elevate is AI Digital's marketing intelligence platform: research, planning, optimization and reporting in one place. Built on 150 billion monthly data points and 8,000+ campaigns, it turns cross-channel data into actions tied to real business results.

Explore Elevate