How AI Digital Outperformed an Incumbent Partner by 3× in Enterprise ABM
A head-to-head test that proved how superior audience modeling, contextual strategy, and creative power can drive B2B pipeline growth
About the case study
A leading people analytics company set out to improve the effectiveness of its ABM program, with a clear goal: drive qualified enterprise engagement and pipeline growth among senior decision-makers. To ensure the best possible partner, Swell, their agency of record, launched a head-to-head test between the incumbent media provider and AI Digital.
Both vendors ran under identical conditions - matching account lists, seniority levels, industry segments, tracking setups, suppression controls, budgets, and duration, creating a true apples-to-apples performance comparison.
AI Digital ran the show with a data-driven ABM approach, combining precision targeting, contextual relevance, and continuous optimization.
As for the result, AI Digital outperformed the incumbent across every key metric, delivering a decisive lift in qualified engagement and measurable site actions, ultimately winning the long-term partnership.
The outcome:
2X higher Conversion Efficiency (CVR), 3X higher Click-Through Rate (CTR) and 25% higher Video Completion Rate (VCR)
led to the significant B2B pipeline growth
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Learn how AI Digital paired data-driven audience modeling with full-funnel activation to deliver results that spoke for themselves.
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What This Case Reveals About AI Digital Strategy
Effective ABM performance comes from aligning data, targeting, and creative to influence high-value buyers-not just serve impressions.
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AI Digital's approach with Swell shows how the right strategy can:
Boost engagement and message resonance by combining native and video formats with contextually aligned placements
Nurture high-intent audiences through the funnel using structured prospecting and smart retargeting workflows
Drive real pipeline growth by focusing on highly specific account segments and business-relevant industries
As data-informed ABM takes center stage in enterprise marketing, AI Digital delivers a model that’s accountable, insight-led, and built for growth.
The head-to-head performance results were highly encouraging, reinforcing that transparency, trust, and disciplined best practices drive data integrity. At Swell, we actively pursue test-and-learn initiatives because they motivate our partners to excel and enhance the overall value of our media investments.
Natasha Tibbetts
SVP, Media, Swell Media