NEW YORK, August 4, 2025—AI Digital, the leading end-to-end programmatic consultancy, today launched the AI Digital Labs, a build-with-you consulting and innovation arm to help brands and agencies operationalize AI in day-to-day workflows. Labs addresses a clear market need: organizations are under pressure to adopt AI, but most lack a practical path to transformation.
Led by Chief AI Officer David Mainiero, Labs amplifies AI Digital’s promise as a full-stack force multiplier for agencies and advertisers. Instead of presentations, Labs stays in the game—aligning leaders, coaching teams, and shipping solutions that stick.
“We’re helping agencies forge and lock in their competitive edge in the generative era,” said Mainiero. “We align leadership with executive AI briefings and workshops, then coach teams, co-build and iterate on custom tools wired into daily work.”
How Labs Delivers
- Adopt —Executive alignment, opportunity mapping, governance, and benchmarking that shows how agencies stack up—plus quick-win pilots with clear KPIs.
- Build — Agent Starter Kits, shared prompt libraries, workflow optimizations, and white-label tools grounded in data and permissions hygiene.
- Scale — Team training, coach-the-coach enablement, playbooks, “agent ops” and measurement, and ongoing Innovation-as-a-Service as models and platforms evolve.
AI Digital Labs also invests inward through capability incubation—internal experimentation labs, knowledge-sharing systems, and team enablement—to practice what it preaches. Insights and modules are battle-tested across the ecosystem, multiplying impact for forward-thinking brands and agencies looking to differentiate.
“Our clients’ success is our success, and we’re investing to prove it,” said Stephen Magli, CEO of AI Digital. “From intention to impact, that’s the gap Labs closes.”
AI Digital Labs operates as part of AI Digital's broader Open Garden ecosystem, which provides DSP-agnostic, fully visible media execution across 15+ demand-side platforms. This approach ensures advertisers maintain complete control over their media investments while benefiting from AI-enhanced performance optimization.
The launch reinforces AI Digital's position as a leader in AI-powered advertising solutions, building on its established managed services and Smart Supply offerings. With a mix of deep programmatic know-how and practical AI deployment, AI Digital Labs moves organizations beyond experimentation and toward lasting market advantage.
About AI Digital
Founded in 2018, AI Digital is a leading end-to-end programmatic consultancy with over 300 strategists working globally. The company partners with all major advertising platforms across 15+ DSPs, including Amazon, Google, and The Trade Desk. AI Digital's technology-agnostic approach provides clients access to inventory across all media channels while analyzing consumer data for precision targeting. Its proprietary Elevate platform connects data, platforms, and inventory for transparent, measurable advertising solutions. By combining strategy, technology, and insights, AI Digital drives measurable business outcomes for mid-size agencies and brands. For more information, visit www.aidigital.com or contact pr@aidigital.com.
For more information, contact:
Tatev Malkhasyan
Marketing Director
pr@aidigital.com
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