Driving 74% Higher CTR in Programmatic Video at Maximized Scale
How Smart Supply helped OpenX, a technology client, achieve maximum scale and set a new programmatic efficiency benchmark.
About the case study
A major technology client was mandated to maximize reach and clicks (CTR) across a short video campaign while securing highly efficient Cost Per Click (CPC). Achieving this extreme performance at massive scale within a trusted exchange was the core challenge.
Smart Supply immediately activated its AI-powered intelligence layer, creating specialized Deal IDs with OpenX. The strategy used real-time decisioning and pre-bid supply-side filtering to continuously prioritize high-engagement, premium mobile video placements for optimal intent.
This outcomes-based approach resulted in superior reach, industry-leading engagement, and unparalleled cost efficiency for the client.
The outcome:
74% higher CTR, $0.15 efficient CPC and a campaign that immediately became the new benchmark for programmatic performance and value.
Get Your Copy of This Case Study
Learn how Smart Supply and OpenX combined AI-driven sell-side intelligence with quality video supply to drive performance that spoke for itself.
1.png)
74% Higher CTR
(8.78% achieved)
Resulting from effective, supply-side filtering that prioritized high-intent, high-visibility video placements.
Highly Efficient
$0.15 CPC
Achieved while simultaneously driving the highest scale and engagement for the campaign.
Targeting High-Intent Traffic
Real-time optimization focused placement identification within premium mobile OS environments.
What This Case Reveals About Supply-Side Strategy
Programmatic performance now relies on intelligence applied directly at the source of supply. To deliver consistent, measurable results, you need partners who can execute pre-bid logic.
SMART SUPPLY'S APPROACH WITH OPENX SHOWS HOW THE RIGHT TOOLS CAN:
Apply performance logic pre-DSP to ensure higher-quality impressions are prioritized.
Use real-time supply signals to guide targeting based on actual outcomes.
Achieve superior scale and engagement without sacrificing cost efficiency.
Prove that outcomes-based, sell-side optimization delivers sustained performance.
As supply-side decisioning grows more central to performance media, Smart Supply offers a model that’s measurable, transparent, and ready to scale.
By embedding real-time performance logic directly into the supply path, we can quality control upstream, before the bid. This collaboration combined disciplined supply-side curation with dynamic bid management, focusing investment on the highest-performing opportunities. The result — an 8.78% CTR, a 74% lift over benchmark — demonstrates the scalable advantage of a transparent, optimized supply ecosystem built for performance.
