The Open Garden Framework
In a landscape fragmented by walled gardens, one framework connects everything — your data, your inventory, your outcomes.
Meet our open, tech-agnostic framework that gives marketers the freedom to choose the best technology, inventory, and data — wherever it lives.
Built to Outlast Change
The programmatic ecosystem was built to serve platforms — not brands. It's time that changed. Your media strategy deserves better.
Walled gardens
Siloed data. Restricted signals. Platform-controlled inventory and measurement — optimized for their margins, not your outcomes.
Walled gardens
Siloed data. Restricted signals. Platform-controlled inventory and measurement — optimized for their margins, not your outcomes.
Brands shouldn't be locked in. They should orchestrate.
Open Garden isn't an anti-walled garden. It's a fundamentally different operating model — one where your brand controls the strategy, the data, and the outcomes.
Four Pillars of Open Garden
Open Garden is more than messaging — it's an operational framework. Each pillar is purpose-built to give brands control, clarity, and competitive advantage.
Vendor-Neutral Architecture
No allegiance to any single DSP or SSP. We deploy a curated supply strategy with Deal ID–based buying and DSP flexibility across DV360, The Trade Desk, and beyond — ensuring the best path to every impression.
Smart Supply
Strategy
A curated PMP engine with transparent CPM tiers and SPO-driven optimization. Local CTV bundles, live sports packages, FAST channel integrations, and DMA-specific inventory — all managed through a single supply intelligence layer.
Vendor-Neutral Architecture
No allegiance to any single DSP or SSP. We deploy a curated supply strategy with Deal ID–based buying and DSP flexibility across DV360, The Trade Desk, and beyond — ensuring the best path to every impression.
Unified Cross-Channel Measurement
MMM-style thinking meets modern execution. Attribution alignment, frequency harmonization, and vendor interoperability — powered by ACR integrations from Comscore and SambaTV, plus foot traffic data from Cuebiq and Adsquare.
Ready to Leave the Walled Garden Behind?
Discover how the Open Garden Framework can transform your media strategy. Let's build a smarter, more transparent programmatic future — together.
