+19% VIDEO COMPLETION WITH SMART SUPPLY AND INDEX MARKETPLACES
How Smart Supply helped an entertainment brand cut CPCV and boost video performance before the bid was even placed
About the case study
An entertainment client was under pressure to drive better video engagement without sacrificing cost-efficiency. But with inconsistent completion rates and unreliable inventory quality, their DSP-only setup was falling short.
Smart Supply activated its supply intelligence technology through Index Marketplaces, tapping into real-time decisioning and pre-bid logic on the sell side. Instead of chasing results after the bid, the campaign filtered and prioritized inventory upfront, targeting placements proven to perform.
The result? Fewer wasted impressions, stronger video completions, and smarter use of budget.
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Learn how Smart Supply and Index Exchange combined real-time sell-side intelligence with video deals to drive performance that spoke for itself.
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+19% Video Completion Rate
Up from 57% to 67% through smarter pre-bid targeting
-10% CPCV
Achieved by optimizing before the DSP ever placed a bid
Faster access to quality
Premium inventory activated via Index Marketplaces
Real-time deal optimization
Live and historical signals driving constant refinement
What This Case Reveals About Supply-Side Strategy
Programmatic has moved past scale for scale’s sake. To deliver consistent, measurable results, you need supply partners who can think beyond the bid.
Apply performance logic pre-DSP to ensure higher-quality impressions
Use real-time supply signals to guide targeting based on actual outcomes
Reduce programmatic waste by filtering out low-performing placements automatically
Align media spend with business KPIs like completion rates rather than proxy metrics
As supply-side decisioning grows more central to performance media, Smart Supply offers a model that’s measurable, transparent, and ready to scale.
Smart Supply’s activation is a testament to the power of combining supply intelligence with trusted infrastructure. Together, we increased video completion rates by 19% while lowering cost-per-completed-view, proving that efficiency and performance can go hand-in-hand.
