Web Analytics & Tracking Implementation Specialist

EMEA (Remote)

Middle-Senior Level

WHAT YOU'LL DO:

  • Audit and validate analytics implementations across GA4, GTM, advertising pixels, and custom events; proactively identify gaps or misconfigurations before they impact data quality.
  • Diagnose and resolve tracking issues caused by website updates or code changes, distinguishing between technical failures and genuine performance shifts.
  • Design and validate tracking for complex scenarios — multi-step funnels, external checkouts, third-party integrations, multiple domains, and iframes.
  • Implement and troubleshoot cross-domain tracking, ensuring user journey continuity and correct attribution across platforms.
  • Support Consent Mode v2 implementation and CMP integration with GTM, configuring tag behavior in line with privacy regulations.
  • Investigate discrepancies between analytics and advertising platforms, determining whether fixes require GTM or development-level changes.
  • Serve as the internal expert for GA4 and GTM — supporting technical investigations, team troubleshooting, and tracking documentation.

WHAT YOU BRING:

  • 3+ years of strong hands-on experience with Google Tag Manager (GTM) — tag setup, triggers, variables, custom templates, and debugging.
  • Solid expertise in Google Analytics 4 (GA4) — event schema, data streams, conversions, audiences, and DebugView.
  • Experience implementing and auditing advertising pixels (Meta, Google Ads, LinkedIn, etc.).
  • Proficiency in cross-domain tracking, including linker configuration and parameter propagation.
  • Familiarity with Consent Mode v2 and CMP integrations (e.g., OneTrust, Cookiebot).
  • Ability to read and understand HTML, JavaScript, and CSS well enough to diagnose tracking issues and review implementation code.
  • Experience with browser developer tools (Chrome DevTools, Network tab, Console) and tag debugging tools (GTM Preview, GA4 DebugView, Tag Assistant).
  • Understanding of data layer architecture and event-driven tracking patterns.
  • Experience investigating discrepancies across platforms and working with imperfect or incomplete data.
  • Familiarity with iframe, multi-domain, and third-party checkout tracking challenges.
  • Knowledge of privacy regulations (GDPR, CCPA) and their impact on analytics data collection.

Nice to have:

  • Experience with server-side tagging in GTM.
  • Exposure to other analytics tools (Adobe Analytics, Mixpanel, Amplitude).
  • Basic SQL knowledge for querying GA4 data via BigQuery.
  • Familiarity with attribution modeling concepts.

WHAT WE OFFER:

  • USD compensation that values your expertise.‍
  • Work from anywhere: Fully remote to suit your lifestyle.‍
  • 31 days of paid time off: 21 days of annual leave + 10 days of sick leave, because your health and work-life balance matter.‍
  • Growth-focused environment: Access to learning resources and clear pathways for growth.‍
  • Fun team events: Virtual cooking classes, yoga sessions, team quizzes and more
  • ‍A culture of trust: We cut the red tape — results over rules always. Open talk, ownership, and getting things done together.

STEPS OF THE SELECTION PROCESS:

  • Screening Interview (45 minutes) – Initial conversation with a recruiter.
  • Technical Interview (up to 60 minutes) – A deep dive into your functional expertise, problem-solving approach, and practical skills relevant to the role.
  • Final Interview (Up to 60 minutes) – Meet with the Team Lead for an in-depth discussion of your experience and skills.
  • Offer – If successful, you’ll receive an offer to join our team.

‍AI Digital does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class in terms of employment. We support workplace diversity and believe strongly that it contributes to a broader collective perspective that consistently leads to better products and a better company. We are working hard to increase the diversity of our team.

Note: This role is open to applicants from:

EMEA (selected countries)

Please note that we’re unable to consider applications from outside these regions. Thanks for your understanding!

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GET TO KNOW US

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EXPLORE WHO WE ARE

Our
Values

  1. Responsibility
  2. Respect
  3. Radical Curiosity

Our values are more than words on a wall. They're the foundation of how we work, create, and collaborate. Since our early days, these core principles have shaped our culture. We embrace our values and we use them as a compass to as we navigate our work, team interactions and most importantly, our client communications.

  1. RESPONSIBILITY

    We have a responsibility to the marketplace and our clients to demand better from the digital ecosystem and leverage the digital ecosystem for better, minimizing ad fraud and invalid traffic and improving brand safety and viewability.

  2. RESPECT

    Respect for our colleagues and people/the consumer by delivering experiences at their specific level of need, with the right creative messaging, at the right time, regardless of channel — and inclusive of where they are spending more of their physical and media time as those touch points converge rapidly.

  3. RADICAL CURIOSITY

    Radical curiosity drives innovation and results for our clients, constantly testing and learning the technology and optimization levers in a platform that will drive results underpinned by people-optimized data and technology.