Mikhail Uzunyan, VP of Product at AI Digital, joins the podcast to discuss his journey through ad tech and the challenges that inspired Elevate, AI Digital's unified intelligence platform. Drawing on his experience across both the supply and demand sides of the industry, Mike breaks down the fragmentation problem facing agencies and advertisers today, from planning through to reporting, and how Elevate brings it all together in a single open garden workflow. He also shares his take on AI's expanding role in media buying, using the shift from cruise control to autonomous driving as a lens, and reacts to the latest developments around Criteo and OpenAI's growing push into advertising.