White Paper:

AI Maturity

Leaders, Laggards,
and the Walking Dead


Part 2

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SEE WHERE YOUR AGENCY REALLY STANDS ON AI

The second part of Agency AI Adoption Reality White Paper reveals a growing gap between AI ambition and execution — where most agencies recognize AI as existential, yet lack the workflows, measurement, governance, and confidence to deliver real impact.

  • Why 66% of agencies are stuck in ad-hoc AI experimentation
  • The confidence gap undermining pitches and client trust
  • Why 83.9% of agencies can’t differentiate on AI
  • The gaps blocking ROI and put client data at risk

WANT TO GO DEEPER?

Stay tuned for our upcoming webinar, where we’ll unpack all findings and discuss how agencies should adapt their AI strategy, operating models, and talent approach in 2026.

Coming soon

MISSED PART 1?

If you haven’t read it yet, you can download Part 1 of the Agency AI Adoption Reality White Paper to explore the original framework behind Leaders, Laggards, and the Walking Dead.

CHECK IT OUT