AI Playbook:
The New Rules of Search

How AI is Reshaping Discovery & Engagement

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What’s Inside the Playbook?

Consumers aren’t browsing anymore. They’re deciding. Conversations are replacing queries. Instant answers are replacing websites.

  • Shifts redefining how people search, decide, and discover
  • Smart ways to apply AI without losing strategic control
  • Principles for staying visible, trusted, and relevant in AI ecosystems
  • Real-world uses of AI across planning, activation, and performance

This guide breaks down what’s really changing and how your agency can stay one step ahead in AI-driven search.

“Too many brands are still optimizing for clicks. Meanwhile, decisions are being made inside AI conversations they’re not even part of. This playbook helps agencies understand what’s really happening and close that gap fast.”

YJ Kim, Associate Director of Strategy