State of Live Sports Streaming 2025

Key trends, audience data, and strategic implications 2025. Explore how advertisers can win in the next wave of sports media.

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What’s Inside
the report?

  • Netflix's surgical strikes vs Amazon's land-grab strategy across major leagues
  • Why Gen Z consumes sports in 2-minute bursts instead of 3-hour broadcasts
  • How sports betting created hyper-engaged viewers (one-third now bet while watching)
  • The 2026 consolidation trends that will define the next era of sports streaming

“Traditional broadcast sports advertising requires massive upfront commitments and offers limited targeting. Meanwhile, streaming platforms are delivering hyper-targeted, data-rich environments at a fraction of the cost. Brands still buying the old way are missing the biggest shift in sports media since cable TV launched.”

Jack Parrott, Strategy Manager